From Passion to Identity
We transformed a promotional campaign into a memorable brand experience for Heineken during the UEFA Champions League. Driven by the passion for football and the bond between friends watching matches at local bars, we created "Brotherfut"—a brand identity and experiential system celebrating that brotherhood by blending humor, camaraderie, and football culture through key customer engagement dynamics.
How long does a good design last?
We developed this project in the early 2000s.This project for the Universidad Francisco Gavidia proves that a true identity never expires. Although the original imagotype sowed the institution's essence, the evolution toward the current typographic identifier (UFG) reflects continuous innovation.
We designed a core so solid that it allowed for a clean, modern, and international-scale transition. For us, a timeless brand does not ignore its past; it balances it with the future to emotionally connect with new generations.