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The AI Challenge
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TEAM
The AI Challenge
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  • The AI Challenge

Edwin Ruano

Brand Strategist | Design Thinker

Brand strategist and creative director with 20+ years of experience building and scaling solutions for global companies such as Coca-Cola, Marlboro, and Holcim.

I help business turn strategy into differentiation through branding, design, and AI-augmented creativity across the United States, Europe, and Latin America.

 

Founder of Latido Art Design, a Brand Agency focused on human-centered innovation in the age of AI.

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Portfolio

Tony Alférez I Creative Director

A Senior Designer with over 20 years of experience in the advertising and visual communication industry—a period during which I have provided creative, consulting, and graphic design services to renowned companies nationwide. 

These include Claro, Banco Cuscatlán, Citi, Pollo Indio, KIA, Crecer, Unilever, Industrias La Constancia, Sello de Oro, as well as various laboratory suppliers, restaurants, and pharmacies, among others. In doing so, I have contributed to their growth, thereby strengthening their brand image and market positioning.

I have participated in workshops, competitions, and creative contests, earning awards and honorable mentions that serve as a testament to the quality of my work.

I specialize in transforming needs into effective visual solutions, guided by a clear premise: where others see problems, there is always a well-designed opportunity.

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